Cadbury's new Milk Tray Man is making his TV debut with an advert in which he delivers chocolates to a Mongolian yurt, almost 50 years on from the original escapade.
The £3 million campaign, the latest in the saga that began in 1968, is set in the Altai Mountains over the Mongolian steppe and features flying sequences, a Mongolian tribe and stampeding yak.
McBride said: "I loved the whole experience of creating the advert, from hearing about the initial ideas to going to Mongolia and filming the ad itself."
The full 90-second ad screens for the first time on Saturday during the ITV's X Factor live show.
But you can watch a 20-second clip here: