A "used" jar of Marmite has appeared on eBay for £100,000 as consumers responded to news of a shortage.
It comes after Tesco said it had ran out of the "love it or hate it" spread following a stand-off with Unilever over price hikes.
The company is understood to have asked the supermarket to increase pricesby 10% due to the falling pound, halting deliveries when Tesco refused.
The tongue-in-cheek eBay listing, which also throws in free postage and packaging, appeared hours later.
Another eBay listing has a "Rare 2016 genuine retail Marmite jar (unopened)" for £5,000, with the description: "One of the last remaining examples of this fabled product in private hands.
"Unsealed, it is in the same condition it was when it was plucked from the supermarket shelf.
"Little did I know it would be the last Marmite I ever bought - and now, you, too, can buy your last ever Marmite"
"FREE postage, UK only. I will not post this item to Europe."
But Poundland is working the spat to its advantage, with freshly printed shelf tickets in stores reassuring customer that there is "No shortage of Marmite here!!"