Sales of Marmite have reportedly soared since the price row between the spread makers Unilever and Tesco.
Shoppers are said to have grabbed an extra 130,000 jars - worth £335,000 - off the shelves compared to the same period last year.
At one point there were fears of a shortage of the 114-year-old 'love it or hate it' spread after Tesco said it had ran out.
It came after Unilever reportedly asked the supermarket to raise prices by 10% due to the falling pound and halted deliveries when Tesco refused.
In the hours after the news broke jars of Marmite were jokingly put on eBay - with one priced at £100,000.
Retail experts said sales of the spread had rocketed by 61% since and expected the spike to continue in the coming weeks.
Other brands that were affected by the row included Ben & Jerry's ice cream, Hellmann's Mayonnaise and Colman's Mustard.
Unilever later confirmed the "supply situation" with Tesco had been "successfully resolved" and the items were "once again fully available".