She caused as much of a stir with her lipstick as she did with her baking - and it seems lippie could be a sideline for this year's Bake Off winner.
Candice Brown became as known for her racy pout as much as her ambitious and complicated bakes.
And now her lip colour, which ranged from dark plum to hot pink on the show, could turn into a business venture.
The 31-year-old PE teacher is now in line to earn 'over "£1 million' in the next year.
It is rumoured she could soon have her own lipstick line - as well as a luxury cake business.
Brown's lipstick became such a signature on the show that host Mel Giedroyc even volunteered to reapply it for her during the semi-final.
But it was her bakes that really dazzled - from the gingerbread recreation of the pub she grew up in, complete with sticky ginger cake carpet, to the marzipan peacock with a blueberry surprise inside she baked in Tudor Week.
Brown, who was crowned Star Baker three times during this year's series, lives in Bedfordshire with her boyfriend and pug Dennis and bulldog Harry.
After being taught to bake by her Cockney grandmother, she often posts pictures of her creations on social media.
Ahead of the final she told the Radio Times: "I would love to be able to bake all the time - but who knows what will happen?"