Former prisoner of war Ron Jones, 99, is likely the oldest poppy-seller in Britain.
Though he can no longer drive, Mr Jones still comes out of retirement each year to sell poppies at his local supermarket.
A soldier during World War Two, he was captured and held as a prisoner of war, spending two years at a camp next to Auschwitz, where he helped form a football team to keep up morale.
"When I came home from Auschwitz, I was on that death march, I was only seven stone, from a 13 stone man," he recalled.
He said he keeps going because he wants to show solidarity with British soldiers who experience conflict today.
"Helping the chaps coming back from Iraq and Afghanistan - well I know what it's like to come home."