A man called John Lewis has responded with "sultry aplomb and a certain je ne sais quoi" (in his own words) to users of social media after they accidentally tweeted their love of the shop's new Christmas advert to him.
John Lewis, an American man, joined Twitter in November 2007, two-and-a-half years before the shop with the same name, meaning he was able to claim the Twitter handle @johnlewis, leaving the British department store with @johnlewisretail to help differentiate the two.
However, many users of the social media site are not aware of this and after John Lewis (the shop) unveiled its much-anticipated 2016 Christmas advert - which features a bouncing boxer called Buster - Mr Lewis was inundated with people tweeting him their responses to it.
An annual occurrence for him.
Many people congratulated Mr Lewis on having "done it again", including @miffedchi:
To which Mr Lewis replied:
Others congratulated the father from Blacksburg, Virginia, on a "great advert".
Mr Lewis jokingly thanked him:
Although he did admit this:
The computer science teacher even managed to out-wit those who attempted to make jokes:
Tweets intentioned for the shop are something Mr Lewis has to deal with year round after keeping his Twitter handle - he has gained 184,000 followers from it - with people frequently asking questions meant for the shop.
Craig Inglis, Customer Director at John Lewis said: "2016 has certainly been quite a year, so we hope our advert will make people smile."
Given the amount of likes and retweets Mr Lewis has received from his responses to tweets about the advert, he certainly has helped the retail giant "make people smile".
Meanwhile many took to Twitter to condemn the advert, saying that the trampoline was a health risk after a badger and foxes jumped all over it.
Others worried that the fact that in the advert the dad builds a trampoline, rather than Father Christmas building it, would ruin the idea of Santa for many children.