The NSPCC has received dozens of calls after ex-Manchester City star David White became the latest footballer to reveal he had been sexually abused as a child.
White is now the fourth football player to allege his abuse was carried out at the hands of a coach.
He is also the third to point the finger at former Crewe and Manchester City scout Barry Bennell - jailed in 1998 for child abuse.
But who is Bennell, the name seemingly at the centre of a new wave of allegations?
What role did Barry Bennell have in football?
Bennell, now 62, was a respected scout and youth coach throughout the 1980s and 1990s.
He worked with Crewe Alexandra, Manchester City, Stoke and junior clubs across the midlands and north-west.
Bennell was sacked by Crewe in 1992 - the reasons not given.
He went on to work in the US, but his career was cut shot short two years later after being arrested on sexual abuse charges.
What's his link to child abuse?
Whilst working in the US, Bennell was convicted of of raping a British boy at a football camp in Florida in 1994.
After being deported back to the UK he pleaded guilty to 23 specimen charges - dating from 1978 to 1992 - at Chester Crown Court and was jailed for nine years.
Another 22 offences were left to lie on file.
He was jailed for those offences in 1998 for nine years.
In May last year, Bennell was jailed again for two years for sexual offences committed against a 12-year-old boy in 1980.
Which footballers have publicly made claims against Bennell?
Police are re-investigating Bennell after former Crewe player Andy Woodward waived his anonymity from an earlier trial to tell The Guardian last week about his abuse.
Since then, two other ex-Crewe players, Steve Walters and David White, have also made similar claims against Bennell.
Meanwhile, ex-Tottenham and Liverpool star Paul Stewart has also come forward with sexual abuse claims against another coach.
So what's happening now?
The NSPCC said it had received more than 50 calls in the two hours after launching a dedicated hotline for sexual abuse victims.
Meanwhile, Crewe's long-standing chairman John Bowler issued a statement on Tuesday to say an internal investigation had been launched.