Britain's favourite small screen stars are dusting off their glad rags ahead of tonight's National Television Awards - but who's been nominated for a prize?
Broadcast on ITV live from London’s O2 Arena, host Dermot O'Leary will reveal the entirely viewer-voted winners from 7.30pm.
Len Goodman and Mary Berry will go head-to-head for the crown of best TV Judge in a bitter battle having each just left their respective shows, Strictly Come Dancing and The Great British Bake Off.
Goodman left the BBC dancing programme in December after 12 years as head judge, and Berry opted out of the Bake Off's move from the BBC to Channel 4, with her final episodes being the cookery show's Christmas specials.
Meanwhile, The Night Manager will do battle with Cold Feet and Casualty in the Drama category and Paul O'Grady: For The Love Of Dogs will go up against Gogglebox in the Factual Entertainment group.
The Bake Off's presenting duo Mel Giedroyc and Sue Perkins have received a nod in the TV Presenter category.
But they will have to tackle reigning champions Ant and Dec in the hotly-contested group: the I'm A Celebrity ... Get Me Out Of Here! hosts have won the title 15 years in a row.
Gary Lineker, who presented an episode of Match of the Day in his underpants, is included on the shortlist in the TV Presenter category.
The NTAs this year introduce a brand new Period Drama category to highlight the huge appeal of historical sagas, with ITV's Victoria battling BBC's Call The Midwife and Peaky Blinders.
Just three programmes will compete in the Talent Show category, with Cowell's Britain's Got Talent and The X Factor going up against Strictly Come Dancing, in which Ed Balls won the hearts of the nation.
Other categories at the forthcoming awards ceremony include, Challenge Show, Talent Show, Factual Entertainment and Newcomer.
The nominations in full:
Britain's Got Talent
Strictly Come Dancing
The X Factor
I'm A Celebrity ... Get Me Out Of Here!
The Great British Bake Off
Mrs Brown's Boys
Orange Is The New Black
The Big Bang Theory
Game Of Thrones
The Night Manager
Call The Midwife
DIY SOS: The Big Build
Making A Murderer
Paul O'Grady: For The Love Of Dogs
Live Magazine Show
The One Show
Cillian Murphy (Peaky Blinders)
Jenna Coleman (Victoria)
Sarah Lancashire (Happy Valley)
Tom Hiddleston (The Night Manager)
Ant and Dec's Saturday Night Takeaway
The Graham Norton Show
The Last Leg
Duncan James (Hollyoaks)
Faye Brookes (Coronation Street)
Lloyd Everitt (Casualty)
Tilly Keeper (EastEnders)
Serial Drama Performance
Danny Miller (Emmerdale)
Jack P Shepherd (Coronation Street)
Lacey Turner (EastEnders)
Natalie J Robb (Emmerdale)
Come Dine With Me
The Jeremy Kyle Show
Ant and Dec
Mel and Sue