ITV News is gauging the opinions of people across the UK ahead of June's General Election to find out "What Matters" to them.
In this edition, we travelled to Hartlepool, a Labour stronghold for generations.
Video report by ITV News Correspondent Martin Geissler
Proud of its past, but uncertain of its future, Hartlepool is a town with a strong sense of community which has been a Labour stronghold for generations.
However, it is a vote that is no longer guaranteed.
Rather than voting for a party, many voters say they now have switched allegiances to "vote in the way" they believe "the country needs to go".
While for those who have never voted before, a decade of cuts and austerity have done little to draw first-time voters to politics.
"If you're going to make promises, keep them," first-time voter Caitlin Wood would like to advise politicians.
"Don't say things and then take them away when you get elected, there's just no point."
While another first-time voter, Jack Anderson, a trainee engineer told how it was "depressing" that people will move away from the town - where unemployment is double the national average - in a bid to find work.
At last week's local and mayoral elections, there was only a 17% voter turnout in the town.
With just one month to go until the General Election on June 8, it remains to be seen if voter turnout will be higher.