1. ITV Report

YouTube suspends adverts on Logan Paul's channels after new controversial videos

The 22-year-old recently returned to the platform after taking a break. Credit: AP

YouTube has temporarily suspended advertising on shamed vlogger Logan Paul's channels since his return to the website after he posted more controversial content.

The 22-year-old recently returned to the platform after taking a break following the global backlash he received for posting a video showing the body of a suicide victim in Japan.

The video-sharing website says it has temporarily suspended adverts on his channel because of his "recent pattern of behaviour".

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In a video uploaded on Monday, he tasered two dead rats and removed a live fish from water and "performed CPR" on it.

The content has attracted criticism from animal-rights group Peta which tweeted: "Repeatedly, Logan Paul has shown a serious lack of respect for all animals, both human and nonhuman. Destroying and mocking the bodies of dead animals for shocking video content is never OK."

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YouTube said the decision had been made to suspend ads on all of his channels after "careful consideration".

A spokeswoman said: "This is not a decision we made lightly, however, we believe he has exhibited a pattern of behaviour in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community."

The vlogger - who has over 16 million subscribers and earns $150,000 per Facebook post according to Forbes - returned after a three-week break of uploading content, by posting an initial video highlighting mental health issues and speaking to a suicide survivor.

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Following that video, California-based Paul returned to his usual style, posting daily videos of him carrying out pranks on members of the public, skydiving, and confronting a stranger who had entered his home.

It is unclear how much YouTube's decision to suspend his ad revenue will affect Paul's earnings, as he has a lucrative merchandise line that he promotes multiple times per video to his vast number of subscribers.

According to the website Social Blade, which estimates so-called influencers' earnings from their online statistics, Paul may have earned anything from £28,000 to £450,000 from ad revenue on YouTube in the last month alone, despite taking a break.