TV presenter Dale Winton, best known for Dale's Supermarket Sweep, has died at the age of 62, his agent has confirmed.
The popular gameshow host passed away at his home.
In a statement, his agent said: "It is with great sadness that we can confirm the passing of Dale Winton who died at home earlier today [Wednesday].
"While we know many will share this terrible loss, we ask that you respect the family's privacy at this time of grief."
No further details about his death have been announced.
Many viewed Winton as one of TV's best hosts through the 1990s and 2000s.
His Supermarket Sweep show, which saw contestants racing around a supermarket collecting items in a bid to win a cash prize, ran from 1993 to 2000.
He was later well-known as the face of The National Lottery's In It To Win It campaign between 2002 and 2016, and more recently made Dale Winton's Florida Fly Drive for Channel 5.
Fellow TV stars Davina McCall, Duncan Bannatyne and Graham Norton were among the first to pay tribute to Winton.
Long Lost Family host McCall described him as a "sensitive" and "generous soul", while Dragon's Den star Bannatyne labelled Winton a "great entertainer".
Comedian David Walliams said he was "heartbroken" by the news of Winton's death.
Winton was born in Marylebone, London, on May 22 1955 to furniture salesman Gary Winner and Sheree Winton, an actress.
His parents divorced when he was 10 and his father, with whom he had a difficult relationship, died three years later.
Just days after he turned 21, Winton discovered his mother, whom he adored, had died after taking an overdose.
He would later reveal she had suffered from depression, a condition that would return to haunt him years later.
Winton's showbiz career began when he worked as a DJ on the London Club scene.
He joined BBC Bristol in 1986, but it was as the tanned host of Supermarket Sweep that he got his big break.
In his 2002 autobiography My Story he came out as gay.
He had kept a low profile in recent years and he sparked concern when he failed to attend the funeral of Cilla Black, who was one of his closest friends.