Superdrug is making Botox and dermal fillers available on the high street to customers over the age of 25.
The Skin Renew Service, which has launched in the retailer’s London Strand store before being rolled out nationwide, is only available following a phone booking and a consultation with a qualified nurse.
The retailer said it launched the service in response to feedback from nearly 10,000 customers who wanted anti-wrinkle and skin rejuvenation treatments on the high street.
The treatments start at £99 and are carried out in a private consultation room.
Caris Newson, head of health and wellbeing services at Superdrug, said: “We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments.
“We’re listening to what people are telling us they would like which is the reassurance that if they choose to have aesthetic treatments then it will be administered by highly qualified nurse practitioners in a private consultation room.
“Our minimum age for this service is currently 25 years old and over to ensure that, when supported by a full clinical consultation, our customers are able to make the best decisions about engaging in aesthetic treatments.”
Consultant surgeon and British Association of Aesthetic and Plastic Surgeons spokesman Gerard Lambe said: “While Superdrug may be hiring medically trained nurses, it is crucial members of the public do not treat having Botox and dermal fillers as casual beauty treatments, like brow threading or waxing.
“Administering an injection of any kind is a very serious procedure and requires an experienced and qualified health professional.
“All kinds of risks can arise, from infection to incorrectly applied needle placement over delicate facial muscles – which can lead to paralysis.”
Mr Lambe, who runs the Reflect Clinic in Manchester, said: “Lip fillers are a real issue too and I often get women at my clinic needing corrective treatment following dangerously injected fillers.
“My advice is to always check your provider’s medical qualifications, inspect the clinic for hygiene as well as health and safety, and always get proof that they are on the official Joint Council for Cosmetic Practitioners register which notably recently blocked beauty therapists from registering to do injectables, such is the seriousness of these procedures.”