London Fashion Week is about to kick off and it is the first time designers have pledged to go fur-free.
Here is a look at the biannual event and the industry it promotes in numbers.
The 68th London Fashion Week will feature:
More than 80 designers
At least 100 brands
Guests from more than 50 countries and all five continents
The fashion industry directly contributed £32.3 billion to the UK economy in 2017 – a 5.4% increase on 2016, according to data from Oxford Economics.
The womenswear clothing market is forecast to grow by 14% between 2018 and 2022 to reach £33.5 billion, according to Mintel.
There are also some shocking yet unsurprising the amount of photographs taken as well as social media 'story' views.
Instagram stories on the official London Fashion Week account received 871,648 views in total over London Fashion Week in February.
Photographers take around 45,000 images on and off the runway over five days.
It's not just about fashion, how much food and drink will there be?
VIPs clock up around 32,000 miles driven between shows by a luxurious fleet of fuel-efficient chauffeured Mercedes-Benz cars.