Marks and Spencer have released a "Love Sausage" product ahead of Valentine’s Day, and the shoppers just cannot handle it.
The product is an adaptation of the roast dinner favourite, pigs in blankets. It features pork sausage wrapped in streaky bacon and topped with truffle.
Priced at £5, the retailer toyed with customers asking if they are ready for its "Love Sausage".
However many social media users have suggested the product is open to innuendo, with "Love Sausage" trending on Twitter in the UK.
"Hi, I just asked a colleague at work if they wanted a bite of this product and everything has escalted so quickly I have an HR disciplinary at 2," joked Matt Sandry in response to a post by M&S about the product.
"Any chance you can get me some representation because of this innuendo-filled product?"
Some did not seem keen on the dish, with journalist Harriet Hall tweeting: "I think I speak for women everywhere when I say we really, really do not want a love sausage."
Others suggested the release of the love sausage made the M&S official Twitter feed appear to be a parody account.
The company has coyly denied any innuendo.
"I don’t know what you’re talking about," the retailer replied to one tweet, adding a winking face emoji.
An M&S spokesperson said of the product: "We’re encouraging customers to start the fun of Valentine’s Day celebrations early with a love sausage for breakfast.
"The recipe includes a hint of delicious truffle to make it extra special and my top tip is to crack two eggs into the centre of the heart, eight minutes before serving for the breakfast of dreams."
The company has also released a sourdough loaf with "I love U" written on it.