- Video report by ITV News Correspondent Damon Green
An Eden Project style attraction could bring new lease of life to one of England's ailing seaside towns.
Plans to build the eco-tourism attraction in Morecambe, Lancashire have been welcomed by business owners and local people as a solution which could help regenerate the once popular Victorian resort.
Its proposed setting could not be more perfect.
Morecambe Bay is world renowned for its bio-diversity. Species found in the tidal sands are unique to the area - and that's a huge draw for wildlife lovers.
Simon Bellamy, from the Eden Project, hopes to create one of the most distinctive tourist attractions in the UK in the north-west town.
He told ITV News: "There are species that exist here that won't exist anywhere else, you're going to see things in Morecambe you won't see anywhere else in the United Kingdom.
"And more than that, I think its the diversity and the density of those populations bringing that to life in a way that's accessible."
Construction on the project is yet to start, but once completed its promises to revolutionise the fortunes of this seaside town.