Video report by ITV News Correspondent Sejal Karia
The Duke of Sussex and singer Ed Sheeran have teamed up for World Mental Health Day, urging people "to look out for anybody that might be suffering in silence".
Footage shared on the SussexRoyal Instagram account begins with a spoof misunderstanding between the red-headed pair, with Sheeran declaring he is there to write a song to raise awareness "for people like us".
Sheeran remarks: "With the jokes and the snide comments. I just feel like it's time we stood up and said 'We're not going to take this any more. We are ginger - and we're gonna fight'."
When Harry says there has been a miscommunication and their collaboration is about World Mental Health Day, Sheeran is seen deleting the words "Gingers Unite" from a presentation on his laptop.
His laptop document also features the text: “HRH Prince Harry and the king of ging Ed Sheeran get together to change the perception of people with Moroccan sunset hair.”
At the end, Harry, sitting next to Sheeran on a sofa, says: "Guys, this World Mental Health Day, reach out, make sure that your friends, strangers - look out for anybody that might be suffering in silence. We're all in this together."
The post also includes the message: “Both Prince Harry and Ed Sheeran want to ensure that not just today but every day, you look after yourself, your friends and those around you.
“There’s no need to suffer in silence, share how you’re feeling, ask how someone is doing and listen for the answer.
“Be willing to ask for help when you need it and know that we are all in this together. #WMHD”.
A preview of the collaboration was posted on the Instagram account on Wednesday.
In the brief footage, lasting just ten seconds, Sheeran approaches a door, rings a doorbell, which plays God Save The Queen, to be greeted by Harry, who says: "Hello mate."
In arguably a meeting of the two-most famous red-haired people in the country, the royal also tells the singer: "It's like looking in the mirror."