Round one of the Nigel Farage campaign tour was a visit to a boxing gym. The clear message, that the gloves are off, the Brexit Party will be fighting for the Leave vote in seats that the Conservatives are also targeting.
Both the Brexit Party and the Conservatives believe that the current Labour Brexit policy will simply not resonate with the majority of people who voted Leave in areas that are regarded as Labour heartlands. Both parties believe this Labour votes are up for grabs.
Which way Workington man votes may well decide this election. Places like Workington in the North West are precisely where the Conservatives need to win seats if they have any chance of returning with a decent majority.