This year's top 12 Dream Toys list has been unveiled with popular film and TV characters dominating.
The Toy Retailers Association predict the hit films Toy Story 4 and Avengers Endgame could help drive the UK’s £1 billion Christmas toy market this year.
And with Frozen 2 and the latest Star Wars installment out soon, what other toys will be on every kids Christmas list?
The list, compiled by leading retailers and toy experts, is notable for the number of licensed products, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to the Star Wars Yoda from Lego and the Frozen 2 Magic Ice Walker.
And the most sought-after toys could set parents - or Santa - back almost £100 with the LOL Surprise! 2-in-1 Glamper selling for £99.99.
Frederique Tutt, global analyst for The NPD Group’s toy division, said: “Christmas is worth £1 billion to the UK toy industry, that’s 30% of annual revenue being generated in the last few weeks of the year.
“With Star Wars Episode 9 and Frozen 2 at the cinema and the DVD release of Toy Story 4 and Avengers Endgame, we expect more than £1 out of £10 to be spent on film-related toys.
"These mega-movies will give a real boost to toy sales before the end of 2019."
How does it compare to 2018?
The trend for “surprise” and “reveal” toys remains strong, with LOL Surprise! still the most popular collectable for a second year in a row.
Slime has slipped off the list this year but characters like Harry Potter, Paw Patrol and Barbie continue to make the list.
Mr Tutt added: “In 2019 so far, we’ve seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23% of the market overall.
“We’re expecting more of this to the end of the year, with some massive franchises due for release, including Star Wars and Frozen.”
The top 12 list, in alphabetical order, is:
Barbie Dreamplane Playset (£79.99)
Blume Dolls (£9.99)
Frozen 2 Into the Unknown Elsa Doll (£39.99)
Harry Potter Knight Bus (£34.99)
LOL Surprise! 2-in-1 Glamper (£99.99)
Nerf Elite Fortnite SP-L (£19.99)
Paw Patrol Mighty Pups Super Paws Mighty Jet Command Centre (£59.990
Peppa Pig Peppa’s Stage Playset (£39.99)
Ryan’s World Super Surprise Safe (£44.99)
Toy Story 4 True Talkers (£17.99)