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  1. ITV Report

Average Briton ‘now taking more than 450 selfies a year’

Two women take a selfie in Trafalgar Square. Credit: PA

The average person in the UK now takes more than 450 selfies a year, according to new research.

A survey by Chinese smartphone firm Honor found that 85% of people believe they are taking more pictures of themselves than ever before, with men taking more than women.

The figures indicate that the average person in the UK now takes 884 photos each year, 468 of which are selfies.

The surveyed showed that people appear to be moving away from using filters and editing pictures of themselves, with 62% of those aged between 16 and 29 taking more natural selfies compared with five years ago.

Jeremy Corbyn taking a selfie with supporters. Credit: PA

Selfies in natural scenery are also becoming more popular, as are images that portray more accurate aspects of daily life – such as being sweaty after a workout – as opposed to posting images online which attempt to portray perfection.

Looking to the future, the research suggests many people believe communication could become increasingly image-based.

The under-30s take 27% more photos than older age groups, which Honor suggests could mean future generations will increasingly communicate through images.

According to the survey, 33% agreed with that idea.