People are being urged to stay away from beaches over the bank holiday weekend when England is expected to bask in dry, sunny weather.
Following the easing of some lockdown measures last week, there are no restrictions on how far people can go to get to the countryside, National Parks and beaches in England, Wales, Scotland and Northern Ireland remain under stricter restrictions.
But pictures of crowds flocking to beaches in Brighton and Southend this week have raised fears over social distancing and prompted some councils and national parks to call on people to keep away.
The Met Office is forecasting that temperatures could reach highs of 26C in London on Monday, with coastal areas likely to see highs of around 20C.
Saturday is expected to be the coldest day, before the mercury climbs on Sunday and Monday, with wall-to-wall sunshine in the west and sunny spells in the east.
Councillor Carmen Appich, from Brighton & Hove City Council, has urged anyone thinking of travelling to the city “to consider very carefully how their journey will impact on others”.
Hastings Borough Council meanwhile has said the area is “closed to visitors from outside the town”.
Holidaymakers are similarly being told that the “clear advice” from the Isle of Wight Council is they should stay away.
After pictures showed crowds at Southend in Essex earlier this week, the council’s leader said the easing of lockdown restrictions has put the council in a “very difficult position”.
Councillor Ian Gilbert said on Friday: “For many weeks we ran a successful Don’t Visit Southend campaign, but the Government’s lifting of restrictions have put us in a very difficult position as day trips and sunbathing are allowed, and takeaways can be open for business.”
After seeing the number of people who headed to its coastline this week, Sefton Council in Merseyside has adopted a new campaign ahead of the bank holiday weekend.
“Wish you weren’t here!” is the council’s take on the picture postcard message it is sending to people thinking of travelling to its beaches from across the North West.
People are also being advised not to visit Blackpool to help prevent the spread of Covid-19.
And the leaders of three local authorities bordering Morecambe Bay have also asked people to think twice before visiting the area.
In Cornwall, council leaders have warned there is no lifeguard cover and a large coastal swell and spring tide will bring hazardous sea conditions over the weekend.
Rob Nolan, cabinet member for environment and public protection at Cornwall Council, said people should not be holidaying in Cornwall and must return to their “principle residence” each night.
Devon County Council asked people to “think twice” about visiting the coast and to consider if they could remain closer to home.
The National Trust is urging people across England to stay close to home and explore local green spaces and countryside this weekend, as part of the collective effort to make easing of the lockdown work.
Speaking at the daily Downing Street press conference, Home Secretary Priti Patel said: “It is inevitable that obviously the public will be out and about a lot more, but of course our message is clear to the public – yes, enjoy being outdoors, we have encouraged people to go out, but we have put a very clear caveat around that.
“This is all conditional. You can enjoy being outdoors in the sun providing you are following the advice and we continue to stop and contain the spread of the infection.”
Meanwhile, Secretary of State for Wales Simon Hart said the different approaches taken by England and Wales would “increase the likelihood” of people breaking lockdown rules over the bank holiday weekend.