Duran Duran speak exclusively to Nina Nannar about Global Citizen Live
"We realised that what started off as a really great intention, slowly seems to have diminished in people's minds so people just forget about it."
Nearly 40 years on from the benefit concert, the band are back supporting global issues this time through Global Citizen Live.
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"For the streaming age this is as close to a Live Aid kind of event that you're going to see," bassist John Taylor says.
Global Citizen Live sees some of the biggest stars come together across seven of the world's continents, broadcast on TV, radio and social media, to help enact change.
The focus is on global issues like poverty, climate change, and access to a Covid vaccine for all.
The roots of the idea very much lie in what Bob Geldof founded 36 years ago, however, says Taylor: "Something like Global Citizen wouldn't exist had Live Aid and Band Aid not happened in the first place".
One key difference is audiences are not being asked to donate their money.
"We don't want your money," Hugh Evans, chief executive of the event, told ITV News.
"We want you to download the Global Citizen app and start taking action - calling on world leaders to make the sort of massive changes needed to address these issues systemically."