Ticketmaster cancels next Taylor Swift concert ticket sale

Questions remain about how remaining Taylor Swift tickets – and how many – would be sold. Credit: Evan Agostini/Invision/AP

Ticketmaster says it is cancelling Friday's planned general public sale for Taylor Swift's upcoming stadium tour because it doesn't have enough tickets.

The decision came two days after a presale event caused the site to crash and left may fans empty-handed.

In a statement published on Thursday, the ticketing company said two million tickets to The Eras tour next year were sold during presales on Tuesday, the most tickets ever sold on the platform in a single day.

Ticketmaster cited "extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand" as a reason for calling off Friday's sale.

Questions remain about how remaining tickets – and how many – would be sold.

But Ticketmaster said about 1.5 million fans who had gone through an early verification process – called Verified Fan – were invited to purchase tickets and the remaining 2 million were placed on a waiting list.

A company representative said Ticketmaster is not involved in ticket resales for Swift's shows.

It's been a record year for Swift after releasing her latest album “Midnights," which also broke a Billboard record.

The 52-date Eras Tour kicks off on March 17 in Arizona and wraps up with five shows in Los Angeles ending on August 9.

International dates will be announced as well in what is Swift’s first tour since 2018.

Taylor Swift dominated the charts in this year's Spotify Wrapped. Credit: AP

But fans and families around the country battled it out with long queues and error messages to try to race to the checkout cart.

Ticketmaster said that the site was overwhelmed both by real people and bot attacks resulting in unprecedented traffic on their site.

The statement said about 15% of interactions with the site had problems, including errors that caused people to lose tickets after they had waited in an online queue.

"While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that’s what we’re focused on," the company statement said.

Listen to Unscripted - our arts and entertainment podcast