Sporting and economic blow as Norwich drop out of top flight

Norwich City on verge of the drop Credit: PA

Sunderland 2 West Brom 0 - the result that could cost the Canaries £100 million pounds after their relegation was virtually confirmed.

It could mean an economic dip for the fortunes of the city and county.

That impact could be felt in pubs and hotels. In the three seasons since Norwich won promotion to the Premier League the city's name has become known throughout the world - one of the perks of being a top flight team.

The Premier League generates £2.3bn for its 20 clubs, while the Championship creates annual revenues of £476m.

Norwich City's latest accounts showed it earned £79 million in Premier League revenues in the last financial year.

The club will still get around £60 million over four years in parachute payments - from the Premier League to help relegated clubs. And the club is also virtually debt free after years in the red.

And if you're a glass half full type relegation could be a positive thing.