1. ITV Report

Police issue safety advice for East Coast Live in Ipswich

Police in Ipswich urge people to stay safe at East Coast Live. Photo: Suffolk Police

Police in Ipswich are urging all those attending East Coast Live in Chantry Park, Ipswich this weekend to take crime reduction measures in a bid to ensure the festival is a safe and enjoyable one.

Jessie J performs during Capital FM's Summertime Ball at Wembley Stadium, London on 21 June. Credit: Matt Crossick/Empics Entertainment

East Coast Live on Saturday is headlined by Jessie J who will be joined by Rizzle Kicks and The Saturdays.

Also on the bill The Vamps, Union J, US hip hop artist Jason Derulo, Katy B, Neon Jungle and Rixton.

Jordan Stephens and Harley Alexander-Sule of Rizzle Kicks perform live at the Hammersmith Apollo, London. Credit: John Rahim/EMPICS Entertainment
Mollie King, Rochelle Humes and Vanessa White of The Saturdays Credit: Ian West/PA Wire/Press Association Images
US hip hop artist Jason Derulo will appear at Chantry Park in Ipswich Credit: Domine-Wyters/ABACA/Press Association Images

Over 36,000 people are expected to attend the two day Ip-art festival which will be taking place on Saturday 28 June and Sunday 29 June.

Those attending the event are being asked to take extra time for their journey and consider the use of public transport which is being laid on by Ipswich Borough Council.

Additionally police are reminding people to consider their personal safety and remain vigilant so they do not become victims of theft or any other crimes.

McBusted play Chantry Park in Ipswich on Sunday 29 June 2014. Credit: Ian West/PA Archive/Press Association Images

On Sunday, pop's biggest supergroup McBusted take to the stage supported by Backstreet Boys, 5ive, Scouting for Girls and the winners of ITV's Britain's Got Talent, Diversity.

The Backstreet Boys perform at the O2 Arena in London in April 2014. Credit: John Rahim/EMPICS Entertainment

To reduce the chance of being targeted by thieves consider the following:

  • Take valuables with you at all times.
  • Do not bring large sums of cash, or lots of credit/debit cards. Only bring what you need and keep them on you at all times.
  • If you arrive by car don’t leave anything in your vehicle, including satellite navigation systems/CDs, cash etc. Take everything with you or leave it at home.
  • Be mindful of the activities of people around you when watching performances. Bags with shoulder straps should be worn across your chest, with the fastening towards your body.
  • Keep mobile phones secure. It’s easy for a pickpocket to remove items such as these from a pocket or bag in a crowd without you noticing.
The Vamps perform during Capital FM's Summertime Ball at Wembley Stadium on 21 June Credit: Matt Crossick/Empics Entertainment
Dance group Diversity were the winners of ITV's Britain's Got Talent in 2009 Credit: Geoff Caddick/PA Archive/Press Association Images

Also consider your own personal safety, remember:

  • Stick with your friends. If you’re with people you know and trust the chances are you’ll look out for each other.
  • Moderate your alcohol consumption. Overdo it and you’ll be less aware and less likely to spot dangers.
  • Keep hydrated and wear suitable clothing, taking into consideration the weather forecast.
Scouting for Girls perform at the V Festival, Hylands Park, Chelmsford in August 2013. Credit: John Rahim/EMPICS Entertainment

"We are expecting the two day event to be a fun, festival with many families attending.

"Public safety is paramount, especially when you have large crowds, we want people to have a safe and enjoyable time, taking into consideration the advice we are issuing.”

– Policing Commander Inspector Sarsfield Donohue
Boy band Union J (left to right) Josh Cuthbert, Jaymi Hensley, George Shelley amd JJ Hamblett Credit: Sean Dempsey/PA Wire/Press Association Images
Sean Conion, Richie Neville, Abz Love, Scott Robinson of Five celebrate the Big ReUnion and perform at G-A-Y Heaven in London Credit: Suzan/Suzan/EMPICS Entertainment