Taking the pee or is there method in the madness? How urinating in the shower could save water...

The students behind the campaign are trying to get people from the UEA to take part. Credit: PA

Two students at the University of East Anglia in Norwich are campaigning for people to wee while taking their daily shower to save water.

The '#gowiththeflow' project was dreamt up by Debs Torr and Chris Dobson who based the idea on the success of a similar campaign in Brazil.

The scheme has attracted a lot of controversy, but is there method behind the madness?

How the project would work

The campaign is urging people to urinate while taking a shower, instead of using the toilet.

It's estimated that 12 litres of water (or 22 pints) is used every time a toilet is flushed, and the average flush costs 2p.

That works out at a saving of £7.30 per year for each person if they saved one flush every day.

Urine is non-toxic (unless you are carrying an infection), so weeing in the shower is perfectly safe.

On average, we use 153 litres of water every day. Credit: PA

Saving water - the figures

  • On average, we use 153 litres of water every day.

  • If all 15,000 UEA students took part, it would save the equivalent of 26 Olympic-sized swimming pools.

  • The UEA could save £18,000 per year if all students on-campus took part.

  • If everyone in East Anglia took part, they could save £42.5 million in total per year, or 70 million litres of water.

  • If everyone in the UK took part, they could save £430 million in total per year, or 720 million litres of water.

For more information on the campaign, click here

More: Students encouraged to urinate in the shower