Is this the car to turn around the fortunes of Lotus?
The Evora name may not be new, but the 400 is lighter, goes faster and is said to handle better than anything the company has produced before.
Ten months into the job, the new man at the top, is proud to show how the company, based in Hethel, is shaping up for the future.
Chief Executive Officer Jean-Marc Gales is making a big play of the fact that much of the car is built by hand rather than robot here in Norfolk, and he claims that it can lap the circuit in Hethel six seconds faster than the previous model.
The car is being unveiled at the Geneva Motor Show today.
Lotus has a rich heritage, sustaining jobs in the county for decades and in Wellingborough where they treat the surfaces.
But just last September, 325 jobs had to go.
However, a brighter future may now be on the horizon.
The Evora 400 will go into production in the summer.
Click below to watch a report from ITV's Wesley Smith