Region marks 100 days until the start of Rugby World Cup

The official start of the British leg of the World Cup Trophy tour Credit: ITV News

Pupils from schools in Bedfordshire and Northamptonshire all had a part to play in setting a new world record for tag rugby.

In all, nearly thirty schools were involved, including youngsters from Ardley Hill Academy in Dunstable.

The event at Luton Rugby Club was part of today's launch of the Festival of Rugby, marking one hundred days until the start of the World Cup and promoted by the RFU plus competition organisers England 2015.

"Absolutely brilliant. We've done a lot of work in the schools at Luton and this is just the culmination of the work we've done in the past couple of years. It's predominantly a football town so there are barriers there, but the kids are coming on board and this sort of thing will advertise the game."

Dave Marshall, Community Rugby Coach, Bedfordshire

Also taking part was Women's World Cup winner and England 2015 ambassador Maggie Alphonsi.

"The biggest aim as well is not just to get people involved in the game but also to celebrate the legacy. We want more people post the tournament itself to want to be part of rugby, either as a player or spectator a volunteer. The more we can do now to raise that awareness the better."

Dame Maggie Alphonsi

Watch Donovan's interview with Dame Maggie Alphonsi below.

The enthusiasm of the pupils was there for all to see, but those involved in rugby accept there's a bigger challenge ahead. Keeping them in the game.

"We're doing everything we can this year particularly around the World Cup and our lead-up and legacy bid is around making sure we have a great coaching support network in place. When children come down to rugby clubs on a Sunday morning or Saturday morning whenever it is, its a fantastic first opportunity experience. And our rugby clubs are all about delivering that." >

Sam Clapham, Rugby Development Officer, East Midlands.

More on how the region is taking part in the Rugby World Cup.