RNLI launches campaign to halve the number of deaths at the coast.

RNLI training at Cromer beach. Credit: ITV Anglia

The RNLI has launched a campaign encouraging beach users to 'respect the water'. Forty eight people have died on the coast of Norfolk, Suffolk and Essex in the past five years and the voluntary rescue service wants to halve that number.

Although many of those fatalities occurred away from the water, people falling off cliffs and piers for example, the RNLI are encouraging people to enjoy the beach but be aware of the unpredictable nature of the sea.

See the RNLI for more details on their safety campaign.