A private fertility clinic in Cambridgeshire is offering men the chance to get free IVF treatment for their friends and family - but only if they come forward and donate sperm first.
Bourn Hall Clinic introduced the scheme to encourage more people to come forward. It’s been more than 40 years since the first baby was born there, and while the science has come a long way, the problem now is a shortage of donors.
The number of donors has dropped dramatically since 2005, when a change of rules meant donors could no longer remain anonymous. Often knowing someone who's having a problem conceiving is a big motivator.
Nina and Fraser West, from Letchworth, took part in the clinic's sharing programme.
They received free IVF treatment - allowing them to conceive their sons Harry and Jack - in return for helping another family by donating.
The scheme has now been widened to allow donors to nominate a friend or family member to receive the treatment.
Potential donors are screened to make sure they aren’t being pressurised by loved ones desperate to have a child.
IVF is a gruelling and expensive process. Bourn Hall Clinic says donors now have the chance to provide free treatment for a loved one - and hope for a stranger.
Click below to read the full report by ITV Anglia’s Claire McGlasson.