1. ITV Report

Duchess to open new charity shop in Norfolk town

The Duchess of Cambridge is to open new charity shop in Holt, Norfolk. Credit: Arthur Edwards/The Sun/PA Wire

The Duchess of Cambridge is to open a new charity shop for the East Anglia Children's Hospices (EACH) in Norfolk on Friday 18 March.

The Duchess, who is Royal Patron of the charity, will perform the opening ceremony by cutting a ribbon with the help of two families receiving care and support from EACH.

The Duchess of Cambridge, who lived at nearby Amner Hall on the Sandringham estate will a tour of the shop, which will be the 21st charity shop to open for EACH.

She will meet a number of staff, families and supporters, including seven EACH shop volunteers with a combined service of more than 130 years.

Duchess of Cambridge being presented with flowers by Tilly Jenning during her visit to the Treehouse, part of the East Anglia's Children's Hospices, in Ipswich in March 2012. Credit: David Crump/Daily Mail/PA Archive

"We are delighted The Duchess of Cambridge will be taking the time to help us celebrate the opening of our new shop in the beautiful town of Holt.

“We’re really looking forward to becoming an integral part of the town’s thriving and friendly community, and are confident local residents will help us make the shop a great success.

“It’s really important for us to have a strong presence in North Norfolk; an area in which many EACH families live and where our specialist staff deliver so much care and support.”

– Tracy Rennie, EACH Director of Care
The Duchess of Cambridge during her visit to St Thomas' Hospital in London on 10 March. Credit: Toby Melville/PA Wire

East Anglian Children's Hospices relies on voluntary donations for the majority of its income and this year alone need to raise £2.5 million from their retail activities and a further £5 million from fundraising.

More than 700 children, young people and family members are currently receiving care and support from EACH which has hospices in Milton near Cambridge, at Quidenham in Norfolk and at The Treehouse in Ipswich.