Over 24 million Brits don't brush their teeth at least once a day

Brits aged between 26-34 were the worst at caring for their teeth. Credit: PA Images

New research shows 40% of Brits still don't brush their teeth at least once a day. A third admit noticing discoloured teeth on others.

Four in 10 (40%) Brits are still not brushing their teeth at least once a day yet admit to being too self-conscious to show their teeth according to new research released today.

Brits aged between 26-34 were the worst at caring for their teeth, with over half not brushing at least once a day (50.87%) whilst the most conscious 'brushers' are the over 55 age group (68%).

The three counties with the best oral hygiene and the lowest number who don't brush at least once a day were the North East (23%), South East (33%) and East Anglia (37%). Surprisingly, the three worst offenders were London (47%), Northern Ireland (47%) and Wales (45%).

The research of 2,000 UK adults was conducted to find out Brits' feelings towards teeth, not just their own but also those of other people. Nearly a quarter (23%) admit to be ashamed of their own teeth, with 40% admitting they would never show their teeth whilst smiling and 41% feeling too self-conscious to show their teeth in a photograph.

33% admitted they notice discoloured teeth on others. Credit: PA Images

Discolouration, which can be caused by smoking, coffee, tea and other strongly coloured foods and drinks was the biggest concern, with a third (33%) admitting that they noticed discoloured teeth on others and nearly a quarter (23%) admitting that they are concerned about the colour of their own teeth, according to the research.

Celebrities like Simon Cowell have caused an increased awareness of the importance of having a bright, white smile. Credit: PA Images

Dr Sotiropoulous continues: "Programmes such as TOWIE and celebrities like Simon Cowell and Rylan Clark have caused an increased awareness of the importance of having a bright, white smile. Using a low abrasion, dailywhitening toothpaste is a safe way to gently return teeth to their former glory and lift the teeth a few shades whiter. The important thing is to ensure you brush your teeth at least once in the morning and once at night."