Video report by ITV News Anglia's Raveena Ghattaura

An artist from Norwich is hoping to take big steps in conservation with his giant animatronic elephant head.

Beau Townsend started work on 'Patrick' as part of a university project, to raise awareness for the plight of the Asian elephant.

He says he was encouraged to finish building Patrick after taking it into his old college and showing students his creation.

It was their (students) reaction that re-invigorated my enthusiasm for the project really. One of them said you plan to build the body, so why haven't you? And I explained that it is funding, and to build a project like this is a huge undertaking. >

Beau Townshend, Artist
The number of asian elephants are rapidly declining due to deforestation and poaching. Credit: ITV News Anglia

The number the Sumatran elephants population has declined in the last 20 years.

In 2012, the Sumatran elephant became critically endangered because half of its population has been lost in one generation—a decline that is largely due to habitat loss and as a result human-elephant conflict.

Money raised will go towards funding to combat the dangers of deforestation and poaching Credit: ITV News Anglia

Beau's aim is to raise £3,000 to finish building Patrick. He'll be operated by two puppeteers, wearing stilts as the legs and the body resting on their shoulders.

He's given himself two months to reach the target.

He wants to complete the animal while raising awareness of the plight of the real-life Sumatran elephant.

And if it's doubled, you may see a baby Patrick on streets across the country by 2018.

Beau hopes Patrick will make a memorable impact on the public Credit: ITV News Anglia