Six police forces across the east are teaming up with a child protection charity to tackle internet child abuse.
As part of 'Operation NetSafe officers will work with the Lucy Faithfull Foundation to target online viewing of images of abuse.
The charity's staff include former probation officers, social workers, psychologists and police officers who all help to prevent child sexual abuse through work with victims, families and sex offenders themselves.
People sought help across East of England in last year
The National Police Chiefs' Council lead on Child Protection and Chief Constable of Norfolk Police, Simon Bailey, announced that more than 100,000 individuals from across the UK were regularly accessing indecent images of children (IIOC) online.
Operation NetSafe has been launched to tackle this growing threat in Eastern England with forces from Norfolk, Suffolk, Cambridgeshire, Essex, Bedfordshire and Hertfordshire taking part.
People called the 'Stop it Now' helpline in east in last year
Police services across the UK are dealing with an unprecedented volume of child sexual abuse reports, including online indecent images and these numbers continue to rise.
Too many men seem to think that it is alright to view sexual images of under-18s online.
Confidential and effective help is available from Stop it Now! via 0808 1000 900 or by visiting the Stop it Now! website.