1. ITV Report

Charity cycle ride smashes it's original target

Some of the cyclists who raised £135k riding to every rugby club in Norfolk

It was a ride dominated by all four seasons of weather but a Charity Cycle ride to every rugby club in Norfolk has smashed it's original target of £50,000 and reached £135,000 and still climbing.

The event was organised by the rugby charity Wooden Spoon and came from an idea by Mark Loveday a keen cyclist and rugby fan.

Among it's backers was England World Cup winner and Wooden Spoon Ambassador Phil Vickery

The money you are raising is going to have a huge impact on the communities of this beautiful part of the country and, as an ambassador of Wooden Spoon, I wholeheartedly thank you for your efforts.

– Phil VIckery, England Rugby Star
Cyclists have raised £135k riding to every rugby club in Norfolk

Hundreds of well-wishers turned out to cheer on cyclists taking part in the 320-mile, three-day ride and helped swell the total raised for the children’s charity of rugby.

Wooden Spoon Eastern Counties chairman Séamus Farrelly said he was delighted – but unsurprised – by the incredible success of the event

More than £100,000 had been committed in sponsorship and through fundraising before the cyclists even set-off,. Raising such a significant sum is obviously a fantastic achievement and one which all the riders can be proud of, but it was clear from the early stages of planning this event that Norfolk’s businesses, communities and rugby clubs were behind us.

The knowledge that every penny raised would be spent within the county provided plenty of momentum and motivation to keep money coming in and tired legs pumping

– Seamus Farrelly, Wooden Spoon Eastern Counties

You can find out more about the ride, its causes and supporters, here