1. ITV Report

Women's Tour brings huge boost to Northants economy

More than 80,000 people lined the route to watch the race. Credit: ITV News Anglia

The OVO Energy Women's Tour race brought a £1.75 million boost to Northamptonshire's economy this summer its been revealed.

The world class cycling race came to Northamptonshire in June, starting in Daventry and finishing in Kettering after a spectacular 147.5km race through the county.

According to the official visitor survey, 80,000 spectators turned out to watch the event. 61% of people who watched the race also said they felt inspired to cycle more often.

Schoolchildren turned out in their droves to see the race. Credit: ITV News Anglia

The Women's Tour is one of my favourite events of the year and it never fails to amaze me how many people turn out all over the county to cheer on the riders. It is an important event for us as it promotes Northamptonshire as a tourist destination while also allowing us to showcase the fantastic health and wellbeing benefits of cycling. I'm incredibly proud that Northamptonshire County Council has been associated with the Women's Tour since its inception in 2013 and am delighted to confirm that we will be welcoming it back to the county next summer."

– Cllr Heather Smith, council leader at Northamptonshire County Council
The race sped through villages like Desborough near Kettering. Credit: ITV Sport

"For the third year in a row, hosting a Women's Tour stage finish on Kettering Market Place was a huge success. Each year it has brought thousands of visitors to the area and created an amazing atmosphere in the town. I'm delighted to see that the report confirms what a positive impact the event had, especially for those working in tourism, hospitality and cycling."

– Cllr Lloyd Bunday, Kettering Borough Council's deputy leader and portfolio holder for community & leisure