As more of us are choosing to holiday closer to home it would seem we are investing more in our seaside resorts.
In Great Yarmouth millions is being spent and promised to reform the seafront and make the town a tourist hotspot all year.
It's been a seaside resort since 1760, but the town has over the years grown tired and is in need of updating.
The Council has approved plans to demolish the town's Marina Centre on the Golden Mile and rebuild a leisure complex within four years.
The Venetian Waterway was built in the 1920s to provide work for the post-war unemployed and has been a popular tourist spot, but it needs a makeover.
The Winter Gardens has seen better times. The grade 2 listed building dominates the seafront.
With millions being spent on the Edge complex next to the Pleasure Beach; complete with hotel and cinema and the holiday parks investing millions too, the time is coming to put the great back into Yarmouth.
Watch a report by ITV News Anglia's Kate Prout.