Anglian Water has revealed plans to tackle the problem of plastic waste by 2030.
The water company will form a coalition with manufacturers and retailers across the region to find ways to reduce the amount of plastics getting into the environment.
They say they're committed to tackling all plastic waste which "isn't reusable, recyclable or compostable".
Click to watch a report by ITV News Anglia's Claire McGlasson
One of those celebrating World Oceans Day in Felixstowe was Bev Rogers from Suffolk Wildlife Trust.
The announcement comes on World Oceans Day, a day dedicated to celebrating the world’s oceans and looking at the ways in which we can protect them.
Anglian Water says it wants to fight plastic waste both among its customers and in its business in four different ways:
Understanding the true scale of the problem by working with research partners across different sectors to calculate a baseline of the quantity of plastics at large in the region.
Forming a coalition with other businesses, manufacturers and retailers who make plastics in our region to find solutions to reduce the amount of plastics getting into the environment.
Working with customers to help them continue the fight against plastics in their own homes by increasing support for Anglian Water initiatives like RiverCare and BeachCare Refill and Keep it Clear.
Eliminating single use plastic waste across the whole Anglian Water business, from every nook and cranny in company offices through to plastics that may be used across its extensive supply chain.