Staff at riverside pubs and clubs in Norwich will be getting training on how to keep customers safe from drowning.
The drills will be carried out by RNLI community safety experts, Broadsbeat, the Broads Authority and the Norfolk Fire & Rescue Service on Tuesday (June 19).
It is taking place on the banks of the River Wensum, where there has been two recent incidents involving people getting into trouble in the water.
Staff will be briefed on the dangers of cold water, as well being taught how to use a 'throw bag' - a 20m floating line used to pull a person to safety.
"Research found that around a quarter of all adult drowning victims have alcohol in their bloodstream," RNLI Community Safety Partner Nick Ayers said.
"We know that this is a risk to people in the region, suffering from cold water shock when they didn't intend to be in the water. This training scheme aims to raise awareness of these dangers and ultimately help save a life."
The RNLI is also appealing for other venues situated on the Broads to sign up to the training scheme.
What should you do if you find yourself in trouble in the water? (Advice from RNLI)
- People who fall into cold water follow the same instinct, to gasp, thrash about and swim hard. But this is the worst thing to do - it increases chances of water entering your lungs and increases strain on your heart.
- · If you fall into cold water, fight your instinct to swim hard. Instead just float until you can regain control of your breathing before then trying to swim to safety or call for help. You'll have a far better chance of staying alive.
- If you see someone else in trouble in the water, fight the instinct to go in yourself. Call 999 or 112. If you are at the coast, ask for the coastguard. If you are inland by a river or waterway, ask for the police.