Ipswich Town will be doing their bit to raise awareness of men's mental heath, thanks to a new partnership with two charities.
Town will team up with Suffolk Mind and Samaritans over the course of the upcoming season.
The aim of the campaign is to encourage men to talk about their feelings if they're feeling down, instead of keeping their emotions bottled up inside.
A video featuring members of the Town first team squad has already been viewed thousands of times, with the key message being that "it's OK not to be OK."
Suicide is the biggest killer of men under the age of 50 in the UK.
“We believe that no-one should have to face a mental health problem alone," the players said in the video.
“We all have mental health. We can all look after ourselves and those around us.
“It’s good to talk. Whether you’re stressed, depressed, or unwell, or just want to find out more about staying healthy, Suffolk Mind will listen, give you support, advice and help fight your corner."