Tesco has unveiled its new flagship 'budget' supermarket in the Fenland town of Chatteris.
It's the first of the new chain launched by the supermarket giant, it's aim to have prices as lows as possible to compete with the cost-cutting supermarkets such as Aldi and Lidl.
The fight for customers in the retail sector is increasingly tough. Over the last few years several long established names have been lost. While several big new ventures have come and gone.
Jack's represents a new operating model for Tesco as it approaches it's centenary.
Less choice but cheaper prices than its regular stores with up to another 15 are expected to open next year.
Tesco says it won't mean other branches will close.