Hollywood Cinemas have announced they've ceased trading - after 30 years of screening films in Norfolk.
Famed for hosting Alan Partridge and his film premiere in 2013, the Norwich cinema in Anglia Square will close immediately - as well as the site in Great Yarmouth.
The Dereham cinema will continue under new ownership.
The firm has thanked the millions of customers it's served over the last three decades.
Film fans have reacted with disappointment on the chain's Facebook page.