- Video report by ITV News Anglia's Hannah Pettifer
An ambitious bid is set to be launched to finally bring city status to Ipswich.
The biggest town in Suffolk has tried and failed on three occasions in the past to become a city but has always been overlooked.
However, organisations are hoping it will be a case of fourth time lucky if the Queen gives them the opportunity to apply again as part of her platinum jubilee.
As part of her diamond jubilee celebrations in 2012, the Queen chose three towns to become cities - including Chelmsford in Essex.
"The evidence from towns which have become cities is that it's a massive economic boost for that place," Terry Hunt from 'Ipswich Vision' told ITV News Anglia.
"It creates jobs, brings investment and people regard the place in a different way.
"They are more ready to do business with that place, and more ready to create jobs."
Any change would bring with it certain complications - especially for the town's football club who would have to decide whether they wanted to remain as 'Ipswich Town'.