Lewis Hamilton has been urged to complete his Formula One legacy by working alongside motor racing's UK governing body to improve diversity in the sport.
Hamilton, who will arrive in Bahrain for round two of his world championship defence on Wednesday, remains F1's first and only black driver.
The 34-year-old British star who drives for Brackley-based Mercedes has spoken about the absence of diversity in F1's predominantly white-male dominated world.
On Tuesday, he tweeted in support of the England's footballers who were subjected to racial abuse in Montenegro.
David Richards, chairman for Motorsport UK, believes the weight of Hamilton's name in supporting its initiative aimed at increasing participation from wider social demographics, will prove a huge boost in changing the sport's landscape.
Richards, the former F1 team boss who will be in Bahrain this weekend, added:
"It is early days, and Lewis' priority is to win a couple more world championships, but I am quite certain that he will be looking for a legacy.
At last year's Australian Grand Prix, Hamilton, who was raised in a Stevenage council house, addressed the ethnic issues facing F1.
In an Instagram post he wrote: "There's barely any diversity in F1. Nothing has changed in the 11 years I've been here."
And on the eve of the new campaign, Hamilton again reiterated his interest in improving diversity.
He said: "What's driving me right now is to continue to push for diversity, to push for change. Not only in my sport but also in the world and encouraging people in general but naturally youngsters who are up and coming and have dreams.
"I want to encourage them to dream big and really put it out there in the universe. I've got to make sure that I keep pushing, keep evolving, keep driving. If I'm not moving forward then I feel like I'm not breathing."
Hamilton will be looking to open his winning account in Bahrain on Sunday. He trails Mercedes team-mate Valtteri Bottas in the standings following the Finn's victory at the Australian Grand Prix earlier this month.