Ipswich Town have dropped the price of season tickets for next season as they prepare for life in League One.
Town were relegated from the Championship last weekend following a 1-1 draw with Birmingham City at Portman Road.
It means they will be playing third tier football for the first time in 62 years next season.
As a result, the club have cut prices by 15% in the Family Enclosure at Portman Road and 12.5% in all other areas.
The club have also announced an incentive which will see prices fall by an additional 10% if 12,000 fans buy season tickets before 6 May, and that figure will increase to 15% if 14,000 tickets are sold by the same date.
“We are expecting to lose close on £9 million in revenue for next season so it’s a balancing act between protecting season ticket revenue and getting the price as low as we can. We hope supporters think we’ve got it about right," Ipswich's general manager of football operations, Lee O’Neill, said.
“With season ticket prices dropping 10 per cent last year and between 12.5 per cent and 15 per cent for 2019/20 - and perhaps more - there has been a significant decrease in price over the last two years.”
The club have also confirmed that season ticket prices will be frozen for the following season if Ipswich go on to gain promotion to the Championship.