Scientists are urging us to eat less meat to help tackle climate change, and now a butcher in Suffolk is at the forefront of encouraging people to make the switch.
Click below to watch our report from Tanya Mercer
Alistair Angus has launched a range of meat-style plant-based products such as bacon and chicken at his shop in Thurston near Bury St Edmunds.
It comes just after the UN published a report saying moving away from meat will help slash carbon emissions.
We took some real bacon and some of the 'This isn't bacon' to the Fox and Hounds pub in Thurston, where they cooked both and we put them to the taste test with people in the pub and around the village:
"While I wouldn't have thought it wasn't meat, it's really nice"
"It tastes like bacon, it's crispy, it's got a good bacon flavour to it. I still prefer normal bacon, and would chose bacon over that."
"It tastes pretty much the same, I miss bacon a lot being a vegetarian."
"It tastes like bacon, I can't tell the difference, I would eat it, tempting the men in my house might be a different story."
"This is really nice, it's like a smoked ham flavour."
A major report by the UN found switching away from meat towards a plant-based diet is crucial to fighting climate change.
It called for more sustainable farming and replanting forests.
The scientists say that means more people can be fed using a smaller amount of land