You can watch a report from ITV News Anglia's Natalie Gray here.
Ed Sheeran's bank holiday concerts in Ipswich have meant a massive injection of millions of pounds to the local economy.
It's too early to give exact figures but All About Ipswich reports many hotels being booked nine months in advance for the Suffolk superstar's homecoming tour.
Meanwhile the local council hopes there's a social impact too with visitors liking the town so much they'll come back. You can watch Natalie Gray's piece here.