Research by the University of East Anglia found millennials are becoming 'desperate to digitally disconnect'

New research by the University of East Anglia found millennials are becoming desperate to digitally disconnect, but are afraid of missing out if they do.

A study of people aged between 21 and 35 looked at how things like taking digital detox holidays can lead to a better work- life balance.

Participants interviewed for the study recognised the overuse of smartphones in their daily lives and the value of digital-free travel as an effective way of achieving improved digital health.

Tourism and hospitality providers should notice the growing demands of digital-free travel and cater for this need by diversifying their operations design and planning. >

Dr Brad McKenna, UEA's Norwich Business Schoo