WATCH: A full Q and A with Campbell at his first press conference as Southend manager.
Southend United's new manager Sol Campbell says it's 'back to basics' as he bids to turn the club's fortunes around.
The former England international held his first news conference following his appointment on Tuesday night.
Campbell watched his new charges lose 7-1 to Doncaster shortly afterwards, but said it was a performance he couldn't see in a true light, with two Southend players being sent off.
Nevertheless Campbell warns his squad has to step up at all levels if they're to avoid the drop from League One and says there's plenty of time to do it.
He said: "One of the things I have to try and do is slow down the goal count against us. The goal difference is getting bigger and bigger. We've got to slow that down and start going the other way and scoring goals.
"We've got to overachieve now. We've got a deficit. We've got to close that deficit. But the main thing is, performances wise, that's got to go up another level, and our approach to games instead of being on the back foot we have to be on the front foot."
Campbell's first game in charge is against Ipswich Town on Saturday, 26 October, the former club of his assistant Hermann Hreidarsson.
He's hoping to draw on his experience of keeping former club Macclesfield in the Football League last season, but Campbell admits he's a lot to learn about his squad.
He added: "I haven't identified the leaders yet. I think it's probably a little quiet the squad for me.
"I want to encourage them to be more vocal. I think that's key.
"Those shouts, that encouragement on the pitch and things like that. Even in training is very important."