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'Don’t take the risk, it’s not worth it': police launch Christmas drink and drug-driving campaign

WATCH: ITV Anglia's Kate Prout reports from the launch of the drink and drug-driving campaign.

Norfolk and Suffolk police say they have stopped five people within the first 24 hours of their Christmas drink and drug-driving campaign.

The annual initiative officially began on 1 December and will run until New Year's Day.

It will see extra roadside checks carried out, and for the first time an online portal has been set up for the public to report suspected drink or drug-driving.

Police demonstrated the consequences of drink-driving at the campaign launch Credit: ITV Anglia

"It is sad to see that within the first 24 hours we have seen five people across both Norfolk and Suffolk stopped for drink/drug driving offences.

"If you are responsible you must face the consequences, which can include a serious or fatal collision.

"Visiting the family of a serious collision victim to tell them their loved one has died or has been taken to hospital in a critical condition is perhaps the most difficult task our officers have to undertake. "It is a terrible thing to have to tell people at any time of the year, but even more so at Christmas.

"Our message is simple, don’t take the risk – it’s not worth it."

– Chief Inspector Kris Barnard, Norfolk and Suffolk Roads and Armed Policing Team

Police say they have also reserved specific slots at Magistrates Courts in the region, which mean offenders could lose their license within 24 hours of failing a roadside test.