Councillors in Luton have dropped the town's bid to become the new UK City of Culture.
The Borough Council hosted a series of 'pilot' events last year to test if they could formally bid for the title in 2025, but they weren't as well attended as hoped.
The council say they will now focus on "developing local artists" and establishing a "town-wide creative skills project" instead.
However, a spokesperson refused to rule out a future bid if there is an appetite for it.
"Rather than considering a full bid for UK City of Culture in 2025, the council has decided to build on the momentum and success from last year by developing a new town-wide creative skills project that will create new jobs and develop skills for local people in arts and culture," a spokesperson said.
"Over the coming years there will be a focus on diversifying and building participation, developing local artists and fundraising, and it may still consider a future bid for city of culture."
The areas still in the running to be the UK City of Culture 2025 are: Medway, Tees Valley, Bradford, Lancashire and Southampton.